SEO Trends (2019) Latest SEO Predictions
One of the things you need to understand about SEO is that it never stays the same. From being keyword-centric, SEO has evolved to accommodate the needs of users and ensure search engines show results that are relevant to their queries.
As one of the trusted SEO companies in Hong Kong, Concinnity Limited encourages businesses to be up-to-date with SEO trends. Here are some of them:
Focus on Expertise and Trustworthiness
Google rewards websites that display expertise and trustworthiness by showing them on top of search results. This means you cannot simply rank content without being an authority on the topic you’re discussing. To leverage expertise and trustworthiness, write content that refers to an authority. Develop your blog and get your in-house experts to write on topics that not only displays your brand’s authority, but also engages your audience.
Optimize On-site Elements
On-page SEO remains an important aspect to rank your website on search results. Businesses need to understand that SEO isn’t a one-time strategy—every website requires constant optimization. This means implementing SEO hygiene that ensures all on-site elements are optimized should be part of your strategy.
Try Your Hand in Voice Search
Voice search is part of the charm of mobile search. While it’s not as common as the typed search practice, voice search provides users with a convenient way of looking for information. This also aligns with contextual searches that provides users with answers in specific scenarios. The downside to voice search is this may not be ideal for users looking for complex answers.
Knowing the SEO trends allow you to develop flexible strategies and help your brand gain leverage over the competition. While some of these trends may not directly apply to what your website needs now, these allow you to make action plans that you may apply in the future.