Ranking at #1 on Google is the ultimate goal. Unfortunately, it’s not enough to just select the suitable keywords and add the right links. You need to keep in mind that “pogo-sticking” exists and that it can mess with your ranking on Google. Keep reading to find out what pogo-sticking in SEO is, why it is bad, and how you can fix this problem
What is pogo-sticking in SEO?
It must have happened to you that you’ve clicked on the first result on Google, found it useless, and immediately gotten back on the search page. This is essentially what pogo-sticking is. When a result doesn’t answer your question, you look for an answer in the second, third, and the rest of the results.
The main reason why this is bad is that it will impact your SEO ranking in a negative way. Since users leave a page quickly, Google assumes that the page isn’t helpful. If you think about it, it’s rather logical why the impact is negative. If your page doesn’t offer what the user needs, it’s most likely that the user will avoid your page in the future and go for other pages directly, no matter what position it takes on the result page.
Fortunately, you can avoid pogo-sticking with UX design easily. Users can determine whether you have what they need within seconds, which means that you’ll need to impress them very quickly. With the help of user-experience design, you can solve the problem. UX serves to help you create content that will meet users’ needs. A quality UX design answers users’ questions, builds trust with your business, and makes the users come back for more.
Since you can now see how serious a problem pogo-sticking can make, you can get to avoid it successfully. There are several methods that can help you do so, but the three methods have proven to be the most successful. Navigation, great copy, and speedy are the methods that will help you improve your rankings, manage a successful website, and earn the #1 position on Google.
The first thing you can do is to think of your website as a road trip. Users come to your site for a specific destination and it’s up to you to lead them there and offer all the necessary and useful information along the way. Internal links will do this trick perfectly. You can help the users by creating links that will direct them at your other pages and thus make their experience more positive and useful.
The key to an amazing ranking is creating content that engages the audience and makes them want to come back. A page with no internal links is a bit boring and it never really answers the questions fully. On the other hand, internal links allow you to offer more detail and an in-depth answer to any possible question, while also making the page livelier and more engaging. Since users can navigate easily through the website, they can find the relevant information, they are satisfied, and you no longer have an issue with pogo-sticking.
Another method you can employ to save your ranking has to do with SEO. Your content can be optimized for Google, but if it isn’t optimized for your audience, it won’t be enough. The two key questions that will help you create high-quality content is whether your headlines are in line with your content and whether the content is easy to read.
Eye-catching headlines are the best when it comes to drawing traffic to your website. However, people shouldn’t just click on your website, they should stay there. SEO companies like Green Web Marketing are great for these purposes. They make sure that your headlines are in line with the content, thus making the people stay on your page.
When it comes to the content itself, you should use white space and an active voice. On the other hand, you shouldn’t have long paragraphs and complex sentence structure. Make sure to keep the users active and alert with on-point information carefully packed. Don’t forget to stay away from fancy vocabulary and make sure to avoid “fluff”.
Content and UX design are the key parts of a good SEO strategy. Since content is so important, you shouldn’t neglect it. All of the other tricks you can do to improve rankings are worthless if your content isn’t as good as it should be. For these reasons, this is an amazing strategy for avoiding pogo-sticking.
Finally, speed is also very important. Since we’ve already established that users need about ten seconds to decide whether they’ll stay on your page or not, you can imagine why having a slow website can be fatal. Both laptops and mobile websites are important and you shouldn’t neglect the speed of either of them.
Even though it may seem appealing to personalize your website, it’s best to use minimal code. Namely, using lightweight code can help you maintain the optimal speed of your website while personalizing with code has the opposite effect. You should also optimize your images to prevent them from slowing down the website. Image files over 500KB could be problematic. If your content is loaded within 3 seconds, the chances of users staying there are increased. A fast website leads to a happy audience.
When your website is easy to go through, it offers what the audience needs and the service is quick enough, your high rankings are justified. People are motivated to come back, and your goals are achieved.