What is SEO (Search Engine Optimization)
You’ve probably heard of SEO, and if you haven’t already, you could obtain a fast Wikipedia definition of the term, but knowing that SEO is”the process of affecting the visibility of a website or a web page at a search engine’s outstanding results” does not really help you answer important questions for your business and your website, for example:
- How can you, for your website or your institution’s website,”optimize” for search engines?
- How can you know how much time to spend on SEO?
- How do you distinguish”good” SEO information from”bad” or damaging SEO advice?
That’s what we’ll concentrate on in this manual.
Lots and lots of people search for items. That traffic can be particularly successful for a business not just because there’s a whole lot of traffic, but since there’s a good deal of quite particular, high-intent traffic.
If you sell blue widgets, would you rather get a billboard so anybody with a car in your area sees your advertisement (if they will have no curiosity about blue widgets or not), or appear each time anyone on earth types”buy blue widgets” into a search engine? Probably the latter, because those people have commercial intent, meaning they’re standing up and saying they want to purchase what you offer.
People are searching for any way of items directly related to your business. Beyond this, your prospects will also be searching for all sorts of things which are only loosely associated with your business. These represent even more chances to connect with those people and help answer their questions, solve their problems, and become a trusted source for them.