Requirements to Create a Crunchbase Profile Page
Becoming a successful entrepreneur in 2020 and beyond is going to be a test. That test, of course, will be based on how you can use the internet to spread your message, pull in customers, and expand your business. One of the most effective ways to accomplish all of the aforementioned tasks is by establishing a professional online profile that is as accessible as it is filled with valuable information. Today, we are going to walk you through the optimization of your CrunchBase profile.
Optimizing Your CrunchBase Profile
There are many different profiles that you will want to have on the internet. While most of us are already familiar with services like LinkedIn and Facebook, far fewer entrepreneurs have taken the time to establish their CrunchBase profile. CrunchBase is an important platform for business owners and aspiring entrepreneurs. The website allows you to establish positive SEO practices that will make it easier for your work to become visible. Unfortunately, there are countless CrunchBase profiles which means that it can be hard to make yourself stand out. Here is how we would approach optimizing your CrunchBase profile for maximum visibility.
1) Learn the Platform – Before you even register for an account, take a moment to scrub your way through CrunchBase. As you’ll find out, CrunchBase is a platform that makes it easy to pay attention to businesses ranging from conceptualization all the way to the heavy-hitting Fortune 500 members. Take a moment to see which profiles leap out to you. This example of Crunchbase profile optimization is a perfect template to work off of. Everything that SHOULD be accessible is available without any hurdles.
2) Create New Content – If you already own a LinkedIn profile, you might feel compelled to simply copy and paste your information. Avoid this urge. When you copy and paste the same text, you end up doing damage to your optimization goals which can directly inhibit your marketing efforts. Instead, opt for unique content that is similar but still fresh. With more copy pertaining to your business on the internet, you’ll have an easier time bringing in new clicks.
3) Remember Your Personality – LinkedIn is a professional website. As such, you should be focused on presenting yourself as professionally as possible. Having said that, you can’t afford to strip yourself of all personality. No matter what service you are offering, you likely aren’t the first person to do it. Instead, you are going to want to market the only unique aspect of your business, your own personality. You don’t have to be abrasive or overbearing, but a few small glimpses of your personality can sell your business better than any commercial ever could.
4) Maintain Your Profile – Setting up a professional profile is about more than registering an account. As your business grows, so should your profile. Make sure to make timely updates, keep your profile edited and updated, and always check for messages or points of contact from potential clients.
Succeeding as an entrepreneur can be tough. Don’t make the job harder for yourself. Focus on developing active and educational business profiles to keep your business thriving!