Top MBA Colleges in India – MBA in Marketing

mba in marketing management india

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India as a progressing country has various professions in different fields of work. Marketing and Management are the fastest growing sectors of them all. MBA in Marketing is one of the primeval disciplines in management studies has now evolved globally.

Even after having different aspects, MBA enlightens the students in identifying their potential to lead a business while preparing them to become proficient Managers.

The specialization of an MBA in marketing is a two-year program course.

Why choose MBA in Marketing in India ?

The two-year curriculum program provides vast learning of various aspects including Strategic Planning, Market Research, Consumer Behaviour, Cost Volume and Profit, Analysis of Demand which helps in inculcating better communication skills & business ethics. Some majors to be covered under this course are:

  • Marketing Concepts
  • Marketing Research
  • Marketing Planning
  • Principles of Sales Management
  • Sales Forecasting
  • Marketing Audit
  • Advertising Management
  • Consumer Behaviour
  • Brand Management
  • Industrial Marketing
  • Marketing Ethics
  • Economic Analysis

Eligibility Criteria for MBA in Marketing in India:

An ideal candidate legitimate to pursue MBA in Marketing program should have extravagant interest in different sectors like sales, media, entertainment, advertisement, promotion and so on. Candidates having a strong desire to play a dynamic role in an ever-changing environment possessing skills like excellent communication, planning ability, strategic thinking, ability to sell one on, and analytical and problem-solving qualities.

Major key skills required other than prerequisite qualities and interests for pursuing MBA in Marketing are:

  • Candidate must have scored atleast 50% marks in bachelor’s degree in any discipline from a reputed University.
  • Candidate must score necessary percentile in various entrance exams such as CAT, GMAT, etc..
  • Candidate must clear GD & PI Rounds.

Scope of MBA in Marketing in India:

India has the fastest growing economy in the world, therefore there are lots of industries that open up for the Marketing Management degree holders. Unlike contemporary times when the marketing concept was confined from door to door trade has now emerged as Digital Marketing as well. This field of digital marketing consists of various aspects like Web Designing, Search Engine Optimization, Search Media Optimization, Pay-Per-Click (PPC), Content Creation and so on. There are innumerable career options to explore other than marketing profiles. Here is a list of career options you can explore after pursuing MBA in Marketing:

  • Marketing Manager
  • Branding Manager
  • Asset Manager
  • Sales Manager
  • Head of Digital Marketing
  • Corporate Sales
  • Product Manager
  • Media Manager

MBA in Marketing in India: Direct Admission

Certain Management Institutes also offer Direct Admission in the MBA programs on the basis of the marks/percentage scored in various top Entrance Exams like CAT, GMAT, XAT, etc. However, almost all B-Schools have a scenario of having Group Discussion or Personal Interview as a part of their selection process. Hence the candidate seeking admission in these B-Schools should gear up for one or other of the entrance exam.

MBA in Marketing in India: Entrance Exams

To pursue MBA in Marketing one must go through the given below list of major institutes conducting various entrance examinations:

Name of Exam Name of the Institute (for which exam is conducted)
CAT Indian Institute of Management (IIM)
XAT XLRI (Xavier Institute of Management)
CMAT Management Programs approved by AICTE
SNAP Management Programs at Symbiosis International University
NMAT conducted by GMAC NarseeMonjee Institute of Management Studies
IIFT Indian Institute of Foreign Trade
MICAT MICA Institute of Strategic Marketing and Communication

MBA in Marketing in India: Selection Process

Inspite of the major institutes, there are various other institutes which do not conduct a separate entrance exam and might accept the scores of any Nationally conducted entrance exam, these institutes may not call up candidates to have different rounds of Group Discussion or Personal Interview.An estimate of the percentage given to performance and academic performance while preparing the final list of selected candidates is given below.

Process Percentage
Entrance Test 60-70%
GD/PI/Essay Writing 5-10%
Academic Performance 10-15%
Work Experience 5-10%
The percentage may vary among the Institutes.

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