Best Online Marketing Practices on Youtube and Instagram
Cross-promote between your YouTube and Instagram account to turbocharge your branding success
One of the biggest mistakes people make with Instagram marketing is to treat it as some sort of a social media marketing platform that exists in a vacuum.
They create these amazing accounts stocked with amazing photos and targeting niche-specific hashtags. They also go through the time and hassle of attracting the right following. These are people who are truly enthusiastic about the marketer’s target niche. These marketers invest even in the very best objective content for their niche. So far so good, right?
It seems that they have their ducks lined up in a row and their ingredients are properly positioned. Unfortunately, if this is all we’re dealing with, not much is going to happen.
The sad reality is that Instagram doesn’t exist in a vacuum. People who have an Instagram account also check out videos on YouTube. People on YouTube also happen to have an Instagram or Facebook account. They tend to go hand in hand. There’s a tremendous amount of cross-pollination involved.
This is why it’s crucial to cross-promote between these two platforms. Now, none of this should give anyone the impression that 100% of people on Instagram are going to be on YouTube and vice versa. No, there will be a certain percentage of people who only check out Instagram content, but don’t deal with YouTube at all and vice versa.
Still, it’s obvious that if you just focus on Instagram exclusively, you’ll end up leaving a lot of money on the table because the marketing that you’re doing on Instagram can easily translate to video views on YouTube. On the other hand, if you develop a following on YouTube, this can translate to a robust following on Instagram.
Here’s the problem
To effectively market online, you basically have to present your brand several times to your prospects and give different contexts until they feel that they trust you enough to pull the trigger.
When was the last time you bought something because you just saw an ad for the first time? I would venture to guess that those times are few and far in between. Welcome to the club.
Most people don’t respond to marketing messages this way. In many cases, people have to see the same marketing messages at least three times for them to feel that they know enough about the value of the marketing message. That’s when they interact with it and possibly take action.
To make this happen, you have to turbocharge your branding on as many different social media platforms as possible. The great thing about YouTube and Instagram is that they’re different enough from each other, but there is a tremendous amount of overlap. The same cannot be said of Instagram and Facebook.
So do yourself a big favor. Invest in social proof for your photos or Instagram videos and use the calls to action in your profile to publicize your YouTube videos. Your YouTube video descriptions should also draw attention to your Instagram account.
If you play this game correctly, you end up branding your target audience several times as they consume your content on either of these platforms. This then leads to a repetition effect that will help remind them of the value you bring to the table. This can translate to a more robust and loyal community built up around your content, which then can translate to positive ROI.