ALL Successful Business Websites Must Have
Congratulations! You have taken your business venture online but that’s barely the tipping point of digitizing your brand! Every business has a simple goal – they need happy customers! According to the experts at the Rhino Marketing Group, a website is the first introduction of a business to its potential customers. An attractive website that offers an easy navigation option to its viewers would be able to build an instant connection.
But, the digital world is swifter than the wind and denser than the ocean to wade through. Almost 88% of consumers online don’t even dare to darken your webspace again if your website fails to impress them unconditionally. Remember that ‘first impressions count’! Well, the world of digital marketing is bent upon challenging every small business venture there is with its demand for consumers.
Mentioned below are five must-haves that we believe are essential for running and scaling a successful business website.
1. Minimally Designed Web Pages
The first thing that your consumers are going to see, the moment they land on your website from a search engine, will be (should be) the home page. If your website is scattered with arbitrary content and a design that is hard to navigate through, your consumers are going to have a hard time jumping from one page to another. Also, most web pages not only lack a minimally designed aesthetic spread but also content that’s longer, intuitive, and conversational.
See, your consumers are tired of fake promises and slogans that your product claims to achieve. Even if your product is on the A-list, your consumers wouldn’t even dare to go past the home page if everything is too cluttered and messy for them to understand.
Try not to use a pop fusion of colors – leave them for your products for the time being. Settle down on a couple of colors- four at the very most – and use them in your logo as well as the main home page so that it doesn’t look too varied and unappealing. Consider two fonts that you think can get your message across without making your web pages appear too broad or visually disproportionate.
Secondly, today, almost 85% of people browse through the internet (and possibly your website) through their smartphones, helping you deliver your outreach to almost half of your traffic for securing leads.
The way your website appears on a mobile-ready version will be different than its desktop version. Almost 33% of consumers don’t even dare to go further than the homepage if your website’s mobile design is poorer or takes more time to load as compared to its desktop version.
You wouldn’t expect people to carry their laptops with them every time, or would you? Make your website readily available and easy to navigate through even when your consumers are on the go.
Around 40% of website visitors don’t even look past a web page that takes more than two to three seconds to load – do the math! If your website’s mobile version takes more than three seconds as compared to its downtime, you can forget getting your promised consumers from at least 47% eager-to-spend website visitors then and there.
3. Intuitive Web Content
Also, keep in mind that your consumers don’t expect to see jargon on your web pages, especially your home page. Your content has to be concise, intuitive and above all – highly engaging. Around 38% of leadership begins with website content that helps consumers relate to the need for the products described.
It’s basically a digital version of, “Hey, let me see you sell this pen to me,” where your consumers want to know how you can sell a mediocre, market-competitive, and monotonous pen to them. Don’t simply use words – use the magic of your wordplay and let your consumers make up their minds without sounding too pushy but at the same time, persuasive and mandatory.
4. and a BLOG!
You have a niche right in front of you. You’re currently selling a service or product where you’re not only skilled as a craftsman, but also as a salesperson. You can support your product and its description with the help of a blog that pops up – thanks to AI – whenever your consumers are browsing on your webpages.
Moreover, with a handy blog, you can embed rich backlinks to authority websites or vice versa, and have the big guns give you a shout out. Always check your backlinks for broken links and URLs that are no longer valid. Google is tougher than your highway patrol, and every year on the year, it releases strict algorithms that scrutinize your content more than the last update.
By 2020, US blogs will see a propelling increase in blog readership, with around 31.7 million avid readers who simply browse a website to read its content. Just a tip – if you blog regularly, try using more visual content to grab your readership. As mentioned earlier, we have short attention spans – and video and images well, help us retain more. It is said that blogs that have more visual content such as images, videos, and gifs, will have around 94% more readership than those that don’t!
5. A Newsletter Subscription
As a business website, your primary goal is to help your consumers return to you after their first visit to your domain. It is unlikely that your consumers will become your loyal customers right after they visit your home page. To give your consumers an incentive, you have to first take them by the hand and let them know that you’re here for everything you stand by.
For starters, create a newsletter and let its notification for a user subscription pop up whenever a consumer is browsing through your home page. You can also offer them freebies or goodies that although they are exclusive for your leads, can be acquired if they simply share their contact details or sign up for your mailing list. You can shower them with e-books complete with how-to guides, or never-seen catalogs to reports and checklists that will prove to be beneficial for them.
The Final Word
We dare you to forget your calls-to-action! How else are you going to tell your consumers that you’re open and ready for business? Provide them with secure data collection and social proofs to keep your ball rolling on social media. Congratulations! (There’s that word again!) You have secured a lead – a customer – through your business website!