With Twitter, you can start your affiliate business effortlessly. Twitter is one of the largest business marketing platforms on social media. Users have posted billions of tweets since its emergence in 2006. The number of its monthly active users is over 326 million. According to research data, Twitter has become an influential institute on a global scale.
Although Twitter is not as huge as Instagram, Twitter offers you a large number of followers and engagements on your Twitter account.
You need to plan some strategies before starting your Twitter affiliate marketing. Basically, Twitter is a platform for the news and platform for social interaction that invites people to write short messages called Tweets.
Twitter is a social media platform for people to interact with each other but in a limited range of 280 characters. Though it seems strange yet it is a smart idea of Twitter. Here people can share their thoughts and ideas in an aphoristic style.
Twitter – A Micro-blogging Platform that Matters
- 1 Twitter – A Micro-blogging Platform that Matters
- 1.1 Affiliate Marketing on Twitter
- 1.2 Work on Your Twitter Bio
- 1.3 Engage With Other People
- 1.4 Increase the Number of Followers
- 1.5 Tweet Regularly
- 1.6 Take Advantage of Insights from Twitter Analytics
- 1.7 Utilize the Power of Hashtag
- 1.8 Employ Twitter Ads
Tweeting, or posting a message with a character limit of 280, is the ultimate masterstroke of this unique platform. The size cap is not only good for readability but also encourages clever use of language. For users, it might be hard to convey their thoughts, but they need to be really smart about it.
Affiliate Marketing on Twitter
“If you do it right, the little blue bird can take you places.”
Before you begin affiliate marketing on Twitter, you need to define your goals. Here are some of the goals you might have that Twitter affiliate marketing can help you achieve:
- Increasing brand awareness
- Getting leads and eventually converting them into customers
- Building long-lasting relationships with the audience
- Increasing loyalty for the products or services you promote
You might also want to look at some of the competitors’ profiles.
- What are they doing?
- What’s working for them?
- Can you do it better?
To find out about other Twitter users, you can use Followerwonk. From realtors to digital marketers, you can learn about Twitter users from all kinds of industries. You can then follow or reach out to them depending on your purpose.
Here are some Twitter affiliate marketing tips to help you get started:
Work on Your Twitter Bio
Your Twitter bio is the first thing that your visitors see when they check your profile. Within these 160 precious characters, you must make a positive impression and convey who you are, as genuinely as possible. It should not sound like you are selling something. You should add the link to your website or landing page to guide the viewer(s).
It is important to note that your bio should align with the rest of the content you post. If you post funny stuff, your bio should be quirky, if you plan to keep the profile formal, make your bio professional. Just make sure to have a voice, a personality.
Engage With Other People
Twitter is a platform that places you in the same space as your audience and potential customers. You can interact with them on a personal level and make strong connections. You can find out relevant Twitter threads and jump into conversations. Contribute to them.
You can also join Twitter chats relevant to your niche. Twitter chats not only help you to voice your opinions but also allow you to communicate with like-minded people.
Look for influencers in your niche to collaborate with. Building relationships with influencers take time, but once you become friends with them, the rewards can be amazing.
Increase the Number of Followers
After you have set up your profile, and have started engaging with fellow Twitter users, it is now time to increase your following. To gain somebody’s attention, this is the number you need to focus on. Twitter users pay a lot of attention to the number of followers on your profile. You will need to have a decent amount to make a good impression.
Here are some ways you can increase followers:
- Have an interesting Twitter bio
- Post pictures and videos
- Follow relevant people
- Participate in Twitter Chats
- Retweet content from trustworthy profiles
- Run a paid campaign to acquire new followers. (More on how you can increase your followers on Twitter by spending a few bucks later on).
Now that you have built up a profile on Twitter, and have a decent number of followers, it is time to focus on the content you put out. It is very important that you tweet regularly. Be creative and do not be afraid to go out of the box. The better your content, the easier it will be to engage your audience. Also, make sure to find out the best times to post on Twitter and post accordingly.
A good practice is to schedule your posts. It will allow you to develop posts in advance and let you focus on other more critical tasks. Here are five social media management tools to help you schedule your tweets:
- Sprout Social
Take Advantage of Insights from Twitter Analytics
If you can’t measure it, you can’t improve it. These words hold true for any affiliate marketer who wants to succeed. You need to know which of your marketing efforts are bringing about what kinds of results. You can then tweak your strategies and become more productive.
Luckily, Twitter has an Analytics feature for every account. You can learn how your tweets did, how many profiles visit you had, your mentions and so on. These insights come in very handy when evaluating performance.
If you are looking for advanced reports and even more in-depth insights, you might want to opt for social media monitoring tools. Here are some Twitter analytics tools you might want to explore:
- Native Twitter Analytics
- Simply Measured
Utilize the Power of Hashtag
Twitter is the undisputed king of all hashtagging social media platforms. Hashtags are an excellent way for users to organize their tweets. They tell what content is relevant to a particular topic, and helps get tweets in front of an interested audience, thereby increasing its engagement.
As an affiliate marketer, you must take advantage of hashtags. Find relevant hashtags in your industry. It might be a phrase or even something related to the place you reside in. Make sure that you are using them sparingly. Too many hashtags and you will kill the purpose!
Employ Twitter Ads
Twitter affiliate marketing also involves direct advertising. By spending a few bucks, you can develop incredible campaigns to derive results. You will need to set up a budget by entering a required daily maximum amount and an optional overall budget. These figures allow Twitter to understand how much you are willing to spend and optimize your campaign accordingly.
Here are some ways to directly advertise on Twitter:
Paid New Follower Campaign
Not every paid campaign can bring your estimated sales or traffic. Twitter allows its users to run ‘New Follower’ campaign. You pay for promoted tweets, and Twitter shows it in the feeds of interested people. It works great to raise your brand awareness.
You can set it up through the Twitter Ads page. The critical part is to define the target audience. You can drill down to aspects such as gender, language, location, device, interests, preferences, etc.
After you have set up the campaign, create a message that resonates with that target audience. The call-to-action should not be directed to your website, and it should directly ask them to follow you. Make sure you are tracking the performance of your efforts. This way, you will know what worked and why.
Driving Traffic and Conversions
As an affiliate marketer, you surely want to convert your audience into paying customers. This type of campaign sends the person off from Twitter to your website. You can set up conversion tracking to check email subscriptions, page views, and product orders.
Conversion tracking also allows you to measure ROI depending on the actions that users took after viewing or engaging with your ad. On Twitter, you can attribute conversions beyond the last click, that is, you can include different actions such as link clicks, retweets, likes, etc.
Generate the website tag through Twitter’s Universal Website Tag and place the code throughout your website. It will help the analytics track where the conversions came from.
Affiliate Offer Promotion
Twitter allows affiliate marketers to promote their offers. These tweets will be labeled as ‘Promoted’ and will show up on people’s news feeds, just like a boosted post on Facebook.
The idea is to strike a balance between offers and useful content. If you are just promoting offers and not adding value for Twitter users, they are less likely to buy from you, and might even unfollow you. An excellent approach to increase engagement is to include pictures in your posts.
Make sure you are tracking your post’s performance.
To Sum Up
Twitter has become a massive platform with an extensive reach. To leverage this platform, affiliate marketers need to be very smart. It’s a tricky world for marketers. One mistake and you have lost the trust of many potential customers. With all the tricks mentioned above, definitely, you will get Twitter followers successfully.
Twitter affiliate marketing involves working hard to build your profile. It is only after you have developed trust that you can promote products. Be genuine and authentic, and always try to help. You will do great!