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Do you know that even the best work needs to be effectively and carefully communicated? Clients are all about good work. That’s exactly why they hire you. But then, why do they always come up with the feedback that would destroy the whole design or work? Remember, the key is how you communicate and present all your work. Great work is a result of hundreds of small decisions, strategies, and iterations. If you look at the page design of Frontier FiOS packages today and then after a few months, you may see changes in the formatting and design. That’s part of the adjustments made according to the feedback.
When you are making a presentation for your clients, never ignore the communication part. Effective communication remains to be an essential part of every presentation. Only good communication can save you from all that awkward clichéd feedback. The evolution and adjustment processes follow later. And that’s an ongoing process.
Following are a few tips, which are going to work for you when it comes to making, delivering, and presenting a presentation.
Set the Scene and Introduce Your Presentation
While presenting, the better you set the scene, the better you set the client’s expectations. You need to clearly explain to your audience what they are going to see, what they have already seen, and what they should expect from this presentation. Start with a recap of 30-40 seconds. This recap should be a quick reminder of how you decide to approach the issue. Or, it can be a quick summary of the feedback that you received last time.
If it’s a design that you are presenting, begin with the last design you presented, the existing design, and the product that you are re-designing. And then, the brief recap comes. This will serve as an amazing build-up to your presentation.
It is a common story that people are exceptionally creative. But, when it comes to public speaking, they are just average. They will make excellent presentations but presenting them feels like a total nightmare gig. By being confident, we are referring to have confidence in the work that you are going to present. You don’t need to be the greatest speaker of all time, you just need to be confident in the material that you are presenting. If you are confident about what you are presenting, your clients will be confident too.
You are the creator of the presentation. No one knows it and understands it better than you do. Therefore, you should be able to communicate your ideas and material effectively to your audience. Your confidence will reassure your client that you are presenting a product that is a result of the professional and well-considered approach. If you are awkward and meek, the client may consider it guesswork even if your work is amazing.
Always Expect Feedback
You should know that a good presentation is not as if a leader is delivering a speech to his audience. Instead, it is two-way communication between the presenter and the client. More like a conversation. This means that immediate feedback should be expected. The best presentations involve everyone in the room. They are more like interactive sessions where attendees throw different opinions and active discussions take place in real-time.
The best way to handle feedback is to be preemptive and proactive. This means that you should expect awkward feedback before you even start presenting. This will prepare you to face it and respond to it. You need to be assertive. Don’t wait for the audience to start asking and suggesting inevitable things. Instead, address their expected feedback head-on.
Try Using Real Words
DO NOT confuse your audience! Talk to them as you talk to a colleague. Don’t use fancy vocabulary and difficult buzzwords. You are not at an academic conference. Your aim is to make things understandable and clear to the audience instead of confusing them. Therefore, no matter how tempting it is to use the industry-specific terms and fancy buzzwords like “synergy” and “active whitespace”, keep it simple. You should also know that people consider using difficult and confusing terms a tactic used by people who don’t know what they are presenting. So, stick to using real words.
Consider ending your presentation with an introduction to the subsequent part of the project. People tend to overlook it often. Also, make sure that whatever you have presented, you know the answers of all the “whys” related to it. Because as you get closer to the conclusion, you may get tons of why is that like that!
Ideally, you should have a clear picture of your presentation, the next steps, and your client’s expectations. Summarize all the main points and feedback effectively. Explain your next steps. Just like the customer service rep of your TV packages explains all the steps comprehensively. This will reassure your client more than anything will. They will know that you have been listening intently and will keep momentum.