Today, public places are flooded with many advertising panels. These panels have the great advantage of rapidly reaching out to a large number of people. But among all of them, billboards stand out from the crowd because of their potential to attract attention better than a simple anonymous display.
It is an effective form of traditional advertising that companies use to build their brand image. Despite the presence of social media and online marketing tools, their combination with other methods is working like a charm in boosting clientele. However, like any other means of marketing, this option has its fair share of advantages and a few disadvantages. So, before you begin to search “billboard advertising near me,” here’s all that you must know!
Let’s Start With The Advantages
Simple and Efficient
If the use of billboards is not as effective, you will probably not see them stuck at Metro stations or on the walls of buildings. Their primary objective is to capture the attention of a large number of people. The more they see these advertisements, the more your message sticks in the minds of people passing by. Thus, a customer who understands your poster on a billboard, then watches it in a shop window and then an ad in a Google link, it is very likely that he clicks on this ad and purchases the product.
Billboards are strategically placed along with major public places, increasing the chances of being seen by large numbers of consumers throughout the day. Given the number of passers-by, this advertising medium is effective in attracting the attention of this audience. Besides, these people generally take the same routes every day. Having said that, seeing a billboard repeatedly helps memorize messages.
Billboards are not only used to sell a product or brand of product, but they can also be used to convey a more civic and educational message to society. A sign can teach people to respect the Highway Code, to protect nature and the environment or to adopt responsible behavior against corruption. Marketers make use of this strategy by connecting their branding messages with a social message. It creates a positive perception of their brand image.
Provide Access to Targeted Audience
Since billboards are placed in locations chosen by advertisers or businesses, it will be easier for them to reach a particular or specific group of consumers to whom they sell their services and products. Billboards can be placed along the route, where potential consumers pass regularly such as on malls, markets and metro stations.
Higher Conversion Rate
Billboards have the potential to convert the audience into instant customers. If a person who passes by sees the display panel and suddenly realizes the need to buy the advertised product, it will be easier for him to drive to the nearest shop or market offering this product. Also, anyone can go online after seeing the website on the panel. Overall, these advertisements provide multiple ways to make it easier for users to buy the product that you are advertising.
A Profitable Option
Unlike a 32-second television advertisement that costs thousands of dollars, a quote for advertising on billboards costs less. The same is true for advertising space on Facebook and Google. Therefore, there is no doubt that billboard advertisements are very economical. Indeed, creating and placing them at strategic points demand proper planning. Still, if you get a reliable advertising agency – they will do all the labor while you just have to examine what they are doing.
Lastly – The Disadvantages
As the target audience is mobile, billboards must rely on graphics or images rather than text. There are drawbacks related to the texts. First, potential consumers will not be able to fully grasp the message that the advertiser is trying to convey unless they are caught in traffic. Second, limited texts that can be accommodated may result in insufficient information. Third, since the target audience is mobile, the transmission of the message is limited.
Now, the choice is yours. We have told you everything that we know in this regard. Your opinions, feedback, and queries are welcome in the comment section below!